Now that it is within the safe confines of Activision Blizzard, King Digital will hope to avoid the same fate as its rival, Zynga. The deal will bring Candy Crush Saga, Candy Crush Soda Saga, the Call of Duty franchise, and World of Warcraft series under the same umbrella on a quest towards world gaming domination. “With a combined global network of more than half a billion monthly active users, our potential to reach audiences around the world on the device of their choosing enables us to deliver great games to even bigger audiences than ever before.” “The combined revenues and profits solidify our position as the largest, most profitable standalone company in interactive entertainment,” said Activision Blizzard CEO Bobby Kotick. That figure is expected to swell by 50 percent by 2019, and shows no signs of slowing down. “Activision Blizzard believes that the addition of King’s highly-complementary business will position Activision Blizzard as a global leader in interactive entertainment across mobile, console and PC platforms, and positions the company for future growth,” the company said in its news release announcing the sale.Īccording to Activision Blizzard, mobile gaming represents a huge growth potential with industry revenue expected to top $36 billion by the end of 2015.
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